This is a picture taken for a poster to promote the film King Arthur, 2004. There has been obvious reconstruction of the background, lightling and general colour enhansements to glamourise the film. But Keira's figure has been tampered with too. Her stomach and posture look altered and the biggest yet somehow most subtle difference is the dramaticaly enhansed bust of Keira, which i have found, people tend not to notice straight away. This is another image I have found when searching on the internet via google, and is taken from the website www.tinyurl.com/684vkm. What is interesting about this image, according to the article by Catherine Price, July 28th 2008, where I found this image is that the image on the left is the poster image used in Britain, and the image on the right is how the Americans adapted and used the image to promote the film in America. I find this significant, as obviously each culture has different Media influences, America is notorious for size zero and much more competetive and stylised industry. I think their alterations to Kiera Knightly's picture shows the body image ideals America has, and how they use retouching to manipulate and create the "perfect" look. I wonder why Britain was content with showing Kiera for how she really is, but America was not. I think this shows that excessive retouching of the body is not neccesary and very misleading. Kiera, like Kate Winslet was not consulted, and since this incident has expressed that she does not want it to happen again. I think this is an import fact as it shows the only people who feel retouching body size and shape is necessary are the art directors, not the audience or the celebrities themselves.
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