Dove has done alot of inspirational work in the way of contraversial adverts and an advertising campgain to challenge the newly adopyed ideals of beauty and shows women and men what they really want to see. REAL women in their beauty adverts of any size and shape, see http://www.thecampaignforrealbeauty.com/ They also have developed their own charity- the Dove self esteem fund.
www.tinyurl.com/9y5egr this is the dove section on the "unilever" site, not the dove home site but has links to all of Dove's sites including their home site. there is information about all of their campaings and links to them. e.g. the Evolution advert, this one i feel is specific to my project as it shows the effects retouching has as well as the effects of hair, make-up and lighting. when used collaboritively and professionally can have very dramatic, unrealistic and misleading representations of beauty.
www.tinyurl.com/9y5egr this is the dove section on the "unilever" site, not the dove home site but has links to all of Dove's sites including their home site. there is information about all of their campaings and links to them. e.g. the Evolution advert, this one i feel is specific to my project as it shows the effects retouching has as well as the effects of hair, make-up and lighting. when used collaboritively and professionally can have very dramatic, unrealistic and misleading representations of beauty.
www.tinyurl.com/ylzku6
Dove have many interesting and shocking statistics on this site to do with beauty;
Did you know...
just 12 % of women are very satisfied with their physical attractiveness
only 2 % of women describe themselves as beautiful
68 % strongly agree that the media sets an unrealistic standard of beauty
75 % wish the media did a better job in portraying the diversity of women's physical attractiveness, including size and shape, across all ages .
Other Dove adverts promoting self esteem are Onslaught;
and True Colours
Dove PR0-age campaign
No comments:
Post a Comment