Focus group results

Using a power point psentation a showed two groups the before and afters of retouched image and asked them questions. they were shown, my case studies of kate winslet, faith hill, keira knightly and the german teen mag.
Both groups were 50/50 male and female- 2 groups of 12, one media savvy one not. All aged either 17 or 18.
1. all said they were aware that retouching is used in advertising and the media
2. 3 male and 3 femlae media savvy said they were aware of how much retocuhing could do compared with only 3 overall from the other group, 1 male, 2 female. So 50% compared to 25%
3. most females from both groups said they disliked the industry for this, that it was fake and misleading and made them feel bad about them selves. considerably fewer males agreed.
4. 100% from both groups said this was a negative thing about the industry
5. 80% compared to 25% of the non savvy students thought people were genrally aware fo this, all agreeing that younger kids, 10-13 would probably not be aware and very vulnerable to the media's messages
6.100% of al groups said they think thats this can lead to self esteem ESPECIALLY if your not aware of it
7. over 50% of both groups found the image of faith fill most shocking, with the german teen mag coming in second as such a young girl had been transformed into a sexual object.

These two focus groups have been really useful, showing opinions of my peers, however groups were small and not very reprentative espeially of age, allthough I made sure to get a balance of genders.

They found the "look but don't touch, where am I?" clip very shocking too.